Everything Electric
NSW Government stand
NSW Government stand
The Brief
NSW government were a major sponsor for Everything Electric and have many initiatives to help NSW residents electrify their home and switch to electric vehicles. The brief was to design a 10x10m stand on a government budget to bring together the government initiatives with one cohesive message.
Solution
We identified that cost of living was a top concern for NSW residents and unified stakeholder priorities through the key message of ‘going electric to save money’. We designed the display to be inside an electrified home, showing audiences where they could save money and directed them to more information on government initiatives through a QR code system.
Skills flexed
Illustration, art direction, motion graphics animation, production management
Illustration, art direction, motion graphics animation, production management
Collaborators
Allison Chau
Early concepts
The stand design went through a few design iterations. Adjustment were made due to budget restraints and the needs of the client
Development of house illustration
Additional assets
The event needed for more than just a stand design. We also designed flyers and motion graphics to support the messaging.
